Scottish football goes global with blockbuster TV deal to show SPFL games in 102 countries

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9.05.2016

Scottish football goes global with blockbuster TV deal to show SPFL games in 102 countries,
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Scottish football was already being shown in China but now will have coverage in Malaysia,
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SPFL chief executive Neil Doncaster insisted the deal was proof of the game’s global appeal and the extended reach will lead to clubs making a mint on the back of marketing and commercial deals,
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Doncaster said: "The SPFL is hugely popular across the world, reflected by the significant increase in the number of countries now showing games from our league and cup competitions.

"This increased international exposure helps open up all manner of possibilities for our clubs from marketing and developing new commercial partnerships to opportunities to sell into what can often be a lucrative transfer market,
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"The SPFL and its commercial team will continue to work closely with our broadcast partners to further expand awareness and coverage of our game for the benefit of supporters and clubs alike,
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The new deals have come on the back with the SPFL’s link with international rights company MP who set up the China move in 2014.

Chief executive Marco Auletta said: "Bringing the best of football to fans across the world is in the DNA of MP Silva,
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